Mobile Ads . Mobile Advertising

 Getting started with mobile advertising 

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This content is mainly organized for sales, business, and market friends who are new
to mobile programmatic advertising (it seems to be suitable for advertisers to read,
and can better understand the mobile advertising market). Can. After much deliberation,
I would like to start with a word about the size of the mobile advertising market. After all,
there is a temptation to be motivated.
Market research company eMarketer predicts that mobile advertising investment will
exceed the US$100 billion mark in 2016, accounting for more than 50% of all digital
advertising investment for the first time, which has tripled compared to 2013.
From 2016 to 2019, mobile advertising spending will almost double, rising to $195.55 billion,
accounting for 70.1% of all digital advertising spending.



With such a rapidly growing market size, as a mobile advertising practitioner
(advertising products, operations, sales, etc.), if you want to get a piece of the cake,
you must be familiar with the knowledge structure related to mobile advertising.
The following is the entire mobile programmatic The various modules of the
advertisement will be introduced separately, and the topic will be entered.
easy to see.

Mobile apps can also be targeted by ad fraud. But it's harder to cheat inside
an app than it is on the mobile web. When using in-app ads, there is a good
chance that your ads will be seen by real users and not by bots.

High Engagement.

Since your customers are already using your app, they are more likely to see
your ads. Additionally, since they spend more time using apps, they are more
likely to pay attention to ads than to the web, which has a higher bounce rate.

Less competitive.

Ads are seen by more users on apps running on mobile devices because fewer
ads are displayed. Plus, with the power of analytics tools these days, advertisers
can find the perfect positions to display their ads, which they need to drive higher performance.

High CVR.

Every app has its own demographic, so you can tailor your ads appropriately to
that demographic. Tailoring your ads by app type allows users to learn about
your product without having to go to great lengths to promote it. As we know,
engagement leads to CVR.

Good targeting is available.

There are many opportunities to discover user preferences within an app.
If they allow apps to use their location and other information, they'll be able
to target ads to more relevant groups of users.

Choose brand-safe content.

The app is all about the content it provides. Company owners choose to advertise
their products within the app. This means that their ads are displayed in a similar
way in other apps. In this case, if users like the app, we can expect that they will also like the ad.

can't use cookies.

App ads cannot use cookies, making it difficult to find out which users have already seen the ad.
You can't get to know your users as easily as on the mobile web, so you'll spend
more effort targeting your users.

Costly.

App advertising is more expensive than mobile web advertising to achieve the
benefits listed above. At the same time, for an effective campaign, you also need
to create formats for different screen sizes. This aspect is also very expensive. However,
if you have the funds, there is an opportunity to show your product to specific buyers.

Summary.

Putting the above data together, what are the results? There are many things to consider
when comparing mobile web advertising to app advertising. The main factors that influence
your decision are your target audience and funding. Also, if you have enough resources,
you can also take these two methods. Balancing the elements provided by these two
marketing methods can be seen as a way to lead to success.

Mobile web Advertising.

This is a convenient way to promote your product. But what are the advantages and
disadvantages of using the mobile web for advertising campaigns?

What is mobile advertising?

Mobile advertising refers to advertising delivered to mobile devices such as smartphones
and mobile phones. It also includes banners and advertisements displayed on search sites,
smartphone versions of sites, and apps.

Mobile advertising refers to all advertisements distributed to smartphones and mobile phones,
such as banners and videos displayed on search sites, mobile websites, and apps.

If you have a high chance of seeing it, you can list the "listing advertisement"
displayed on the search result page of the search site, and the banner "pure advertisement"
of Yahoo top. Other types and features are introduced in the next section.
The strength of mobile is that it is immediate and dynamic.
while walking, but with mobile ads, you can see it and guide you to visit the store.

In addition, there is also a "location-linked advertisement" that uses the GPS function
to send advertisements that match the user's current location information, and the
strength of mobile can be effectively connected to attracting customers.

High affinity with coupons.

Tickets for flyers must be prepared in advance, but coupons attached to mobile ads
can be used immediately by recording the address or taking a screenshot.

Recently, many examples of coupons are being distributed on LINE, news apps, SNS, etc.
You may feel like going to the store if you see them while using these.

The types of mobile ads aren't all that different from desktop ads. Typical examples are as follows.

Pure Advertisement.

The banner advertisements displayed on the top page of Yahoo's smartphone version are
called pure advertisements. The publication cost is a little high, but it can be expected to
have the effect of increasing recognition because it is a place that is easy to see.

In addition, it is possible to specify the attributes of the user to whom the advertisement
is displayed (browsing area, age, gender) and the time period, so it is possible to target the display.

Native Ads (In-feed Ads)

These are news listings on news sites, search results on word-of-mouth
portal sites, and advertisements displayed on those apps. These
include text, banners, video types, and more.
It is characterized by being displayed so as to blend in naturally,
and the advantage is that it does not give the user annoyance of advertisements.
You will be able to get the maximum effect by publishing in the
media that matches your target.

Affiliate Advertising.

Advertisements are placed on the website of a site operator called an affiliate,
and when a visitor accesses the link or purchases a product from that link,
the affiliate is paid a reward.

For the publication of this advertisement, the company that wants to advertise
first asks a company called an ASP, and this ASP will partner with an affiliate,
and it will be delivered. Since it is a pay-per-performance model, there
is no waste in advertising expenses.

Summary.

Mobile ads have similar features to PC ads, so much of the same content can be reused,
making it easy to place ads.

Especially if you have a physical store, it is recommended to use the characteristics
of mobile phones such as "portability" and "linkage with location information" to carry
out advertisements and attract customers.