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How to Grow a youtube channel
There are many ways to grow your youtube channel. But in this article, i will describe some major and key points to easily understand. So read this article completely.
1.How to take measures outside of YouTube
High-ranking display in search engines (Google etc.)Posting on SNS (Twitter, etc.)
You must first reach out to your target audience to grow your YouTube channel. It doesn't matter how good your video is if it's not known.
As mentioned above, let's create a state where many people can see it by both the method of displaying on YouTube and the method of guiding from outside YouTube.
2. How to increase the click-through rate of your videos on YouTube
Thumbnails that are easy to choose (like the cover of the video displayed in the video list)Easy-to-choose title
In order to increase the click-through rate of the video, viewers must be thought to "watch this video" after searching . Therefore, thumbnails and titles have a big impact.
3. How to keep your video audience retention on YouTube
The structure that does not get bored in the middle (planning)Expressions that make you want to keep watching (video editing)
To maintain viewer retention, your video needs to be perceived as worth watching from start to finish. Therefore, it is necessary to have the ability to edit videos that make it easy to understand and structured to that does not get boring.
Why should these three metrics be improved? In order to understand, it would be nice to know how the YouTube algorithm works.
So, from here, I will explain the YouTube algorithm and then tell you the importance of each indicator in order.
1. About the YouTube Algorithm
2. What is the YouTube Algorithm
Let's take a look at YouTube's algorithm. YouTube's algorithm is a mechanism that selects videos to be displayed on the TOP page on YouTube and related videos that appear after watching a video. It has the role of creating an optimal viewing experience by displaying videos that are highly relevant to the videos that viewers are watching and videos that are likely to be of interest to them. To do this, we analyze viewer behavior patterns and data we get from videos.
YouTube Algorithm Policy
To better understand the YouTube algorithm, put yourself in the shoes of Google, the company that runs YouTube. What Google is concerned about in managing YouTube is whether many users will watch many videos for a long period of time.
The reason is that YouTube's main revenue source is 'ad revenue flowing on YouTube'. That's why Google is devising ways to make it easier for viewers to find the videos they want and keep them enjoying YouTube for a long time. As a result, your ad revenue will increase.
Features of the YouTube Algorithm
If you explain so far, I think you can understand little by little that the points that I mentioned at the beginning, "the number of video views" and "video viewing time", are important. In order to increase advertising revenue, Google wants to give preferential treatment to videos that are easy to listen to and are watched by users until the end.
However, it is extremely difficult to make all of these judgments by computer. In fact, there are features unique to the YouTube algorithm. Specifically, there are the following two.
Algorithms cannot determine the content of a video by itself
Requires settings to tell the algorithm what the video is about
These are very important points, so I will tell you the details of each.
1. Algorithms cannot determine the content of a video by itself.
As we've told you so far, YouTube's algorithm can't determine what a video is about, unlike humans. However, if you can't judge the content, the quality of YouTube itself will decrease. To prevent this from happening, YouTube evaluates videos based on a variety of measurable data.There are others, but don't worry, I'll explain them step by step.
Here, the important point is that it is difficult for YouTube to grasp the content of the video itself, so we measure the numerical values related to the viewer's reaction (the moment the video is watched & the moment the video is finished, etc .) It means you are evaluating.
For this reason, even if the content of the video itself cannot be determined, it is necessary to make the content that the viewer wants = the content that will keep them watching until the end.
In order to increase the number of views of the video, there is a way to increase the inflow from the outside by using SNS, etc., but at the same time understand the risks that occur and use it so as not to have a negative impact.
2. Requires settings to tell the algorithm what the video is about.
The next peculiarity is that configuration is required to tell the algorithm what the video is about. As mentioned above, YouTube cannot grasp the content of the video itself, so it reads "what kind of video" from text such as "title, remarks, description, tags, video category". In other words, if you don't tell YouTube that "this is the video", no matter how useful the video is, it won't reach the viewers.Watch out for related videos with different themes
As a way to increase the number of views of YouTube videos, it is thought that it would be good if it was displayed in related videos of videos with a large number of views. However, if the videos are similar but the theme is not related, there is a high possibility that the related videos will not be displayed, so be careful.
For example, let's say you have two videos: "Illustration commentary" and "Cooking commentary". These are the same "commentary videos", but the themes are different between "illustration" and "cooking".
In such a case, there is a high possibility that the video is not what the viewer wants, so there is a possibility that other videos will be displayed preferentially.
In other words, you will steadily increase the number of views and repeatedly appear in related videos to raise the level. You may think that you can't increase the number of views at once but don't worry. There is a way to increase the number of views at once.
For that reason, it is important to increase the number of YouTube channel subscribers first. YouTube subscribers get priority viewing of your videos and are interested viewers.
Therefore, it is highly likely that you will see them on a regular basis. If the number of subscribers increases, it is possible to increase the number of views of the YouTube video immediately after uploading the video.
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